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Defending Design: How Fashion Brands Protect Products with Trade Dress

Fresh from the runway to the front pages of the internet, fashion designs are now instantly available for anyone to examine and copy. However, designers are not without legal protection. Fortune reports that major fashion brands like Tory Burch, Belstaff, Christian Louboutin, Hermès, and Alexander McQueen are successfully utilizing trade dress and design patent laws to defend and protect their creations from pirates.

In this episode of Fashion Counsel, partner Anthony Lupo reviews trade dress details with Intellectual Property partner Allan E. Anderson. The video covers defining trade dress from trademarks, how to establish trade dress and file for ultimate protection, and finally, how to defend against unwarranted action.

To watch the interview, click on the link below.

Fashion Counsel is Arent Fox's online resource for legal news, analysis, and event information. It offers videos addressing topics and issues of interest to the fashion industry including designers, retailers, and manufacturers of luxury goods.

About the Fashion, Luxury Goods & Retail Group 

Arent Fox tailors counsel to meet the daily needs of fashion and luxury-brand companies. Composed of 28 seasoned attorneys who represent the world's top high-end manufacturers and retailers, the Fashion practice serves as outside general counsel and regulatory and retail counsel to internationally known brands.