The wearables market is enticing fashion brands like Diane von Furstenberg and Kate Spade to create tech savvy accessories. Technology is one of many areas a fashion company can legally protect its innovative ideas as a trade secret. Two notable cases include wearables manufacturer Jawbone filing a law suit against competitor Fitbit and a major sports apparel brand suing their former designers for stealing design and manufacturing trade secrets. What exactly is a trade secret and why should your company consider it?
In this episode of Fashion Counsel, partner Anthony Lupo talks with Intellectual Property partner Dana Finberg about trade secret basics, including how they differ from patents and how to define it in the eyes of the law.
To watch the interview, click on the link below.
Fashion Counsel is Arent Fox's online resource for legal news, analysis, and event information. It offers videos addressing topics and issues of interest to the fashion industry including designers, retailers, and manufacturers of luxury goods.
About the Fashion, Luxury Goods & Retail Group
Arent Fox tailors counsel to meet the daily needs of fashion and luxury-brand companies. Composed of 28 seasoned attorneys who represent the world's top high-end manufacturers and retailers, the Fashion practice serves as outside general counsel and regulatory and retail counsel to internationally known brands.