Fashion Counsel with Anthony V. Lupo

Arent Fox's fashion law blog offers news, analysis, and insights for the industry from fashion attorney Anthony Lupo.

Fashion Counsel with Anthony V. Lupo

Market Alterations: Anthony Lupo and Steve Birkhold Talk Retail Trends


Market Alterations: Anthony Lupo and Steve Birkhold Talk Retail Trends

California has been a target for shoppers across the globe long before Rodeo Drive made its debut on the big screen in Pretty Woman. Yet because many major metropolitan areas in California are sprawling and lack the densification found in most urban areas, shopping centers must have strong strategies to attract customers for reasons other than to simply shop.

Enter the evolution of the outlet as a “destination center,” rather than simply an area “where the locals shop,” as it was once branded. And its rapid proliferation is not confined to just the West Coast – factory outlets are currently the nation’s fastest developing sector of the retail industry, offering entertainment and amenities, in addition to retail stores. But do these new ways of conducting business bring about different issues (read: more lawsuits) for retailers and those involved?

In this episode of Fashion Counsel, partner Anthony Lupo discusses California retail trends and the continued progression of shopping outlets with strategic retail consultant Steve Birkhold (previously CEO of Lacoste, Diesel, BEBE, and Earl Jeans) before a live audience at Bisnow’s Annual Retail & Mixed Use Forum in Los Angeles.


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Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.