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Richard L. Brand

Managing Partner
San Francisco, CA
Richard L. Brand, Managing Partner at Arent Fox

Richard L. Brand

Managing Partner
San Francisco, CA

Rich Brand, a partner in the Business Department and the chair of the firm’s Sports Practice Group, focuses on sports law, real estate and corporate transactions, e-commerce, hospitality and leisure, and partnership and corporate law.

Rich is recognized as a leading sports attorney by Chambers USA and as a leading real estate attorney by Legal 500 and Best Lawyers. As noted by Chambers USA, “he is highly regarded for his expertise in representing both sellers and purchasers of sports teams” and “he brings tons of experience, and good business sense to the deal table.”

Rich speaks extensively on many aspects of sports, real estate and hospitality law at major industry conferences. He is frequently featured on the Yes Network’s Forbes SportsMoney sports talk show and has been seen on CNN and other national video/television programs. Rich is also an adjunct professor at Georgetown University Law Center teaching “Drafting, Negotiating and Understanding Sports Law Transactions” and regularly guest lectures at prominent undergraduate and graduate Sports Administration programs.

Rich’s practice encompasses several main transactional areas, including:

Sports

  • Representation of prospective purchasers and sellers of professional sports franchises and sports and entertainment facilities;
  • Representation of professional sports franchises, owners of sports and entertainment facilities, sponsors and service content providers in connection with naming rights transactions, media rights agreements, sponsorship agreements, advertising agreements, promotional agreements, food and beverage agreements, suite and club seat licensing, and financings for professional sports teams and owners of sports and entertainment facilities; and
  • Player, coaches, and executive contracts, license agreements, salary cap and collective bargaining interpretation, and related matters for professional sports teams.

Real Estate/Hospitality & Leisure/Corporate

  • Representation of local and national owners, developers, and users in all aspects of real estate transactions, including hotel, office, and industrial acquisitions and dispositions, leasing, development, construction, financing, and management of commercial properties;
  • Electronic commerce and Internet-related transactions;
  • Joint ventures and related equity financings;
  • Formation of start-up entities and the sale of existing businesses; and
  • Representation of lenders and borrowers in complex debt and equity transactions, consensual real estate workouts, restructurings, and reorganizations.

Representative Sports Transactions

  • Representing the Brazilian construction group, Odebrecht in connection with its long term agreement with Consortium Maracana SA (which includes sports and entertainment company IMX and sports and entertainment group AEG) to operate the Maracana Stadium in Rio de Janeiro, Brazil and advised Consortium Maracana in connection with certain other stadium related agreements;
  • Representing the San Francisco 49ers in a naming rights and sponsorship transaction with Levi Strauss & Co, which makes Levi Strauss & Co. the most prominent stadium sponsor of the Santa Clara Stadium Authority and the 49ers, and designates the name Levi’s Stadium for the team’s new home being built in Santa Clara and is reported to be the largest naming rights and sponsorship transaction in the history of the West Coast;
  • Representing the Memphis Grizzlies in connection with its participation in the NBA League Wide Credit Facility;
  • Representing PPL Services Corporation in connection with the naming rights agreement for the new 8,500-seat hockey arena in downtown Allentown, PA which will serve as the home venue for the American Hockey League’s Lehigh Valley Phantoms, the Philadelphia Flyers' top minor league affiliate;
  • Representing Brooklyn Events Center, LLC, the operator of the newly opened sports and entertainment arena in Brooklyn and home of the Brooklyn, Nets known as the Barclays Center, in connection with the transaction which relocates the New York Islanders to the Barclays Center;
  • Representing the Los Angeles Lakers in connection with its 20-year agreement with Time Warner Cable for rights to distribute all locally available pre-season, regular season, and post-season Lakers games on two regional sports networks, including the nation’s first Spanish-language regional sports network;
  • Representation of the owners of Washington Sports & Entertainment Limited Partnership in connection with the sale of all of its interests in the Washington Capitals, the Washington Mystics, the Washington Wizards, Verizon Center and the Washington-Baltimore Ticketmaster franchise to Monumental Sports & Entertainment;
  • Representing Brooklyn Sports & Entertainment in its multiyear agreement with AEG Facilities to provide operational support at Barclays Center;
  • Representing the Los Angeles Galaxy in connection with its 10-year media rights agreement with Time Warner Cable for distribution of its locally available pre-season, regular season, and post-season games on its English and Spanish regional sports networks;
  • Representing the Los Angeles Kings in connection with the renewal of its existing media rights agreement with Fox Sports Net West for distribution of its locally available pre-season, regular season, and post-season games;
  • Representing the California Interscholastic Federation, one of the largest youth sports organizations in the nation, in its media rights transaction with Time Warner Cable pursuant to which Time Warner Cable will became the official content distributor of CIF Regional and State Championship sports programming throughout the state of California;
  • Representing Kevin Payne in connection with his move from DC United to President and General Manager of the Toronto FC professional soccer team, a member of Major League Soccer;
  • Representing Ryan Nelson in connection with his appointment as Head Coach of the Toronto FC professional soccer team, a member of Major League Soccer;
  • Representing Fran O’Leary in connection with his appointment as Assistant Coach and Director of Player Recruitment of the Toronto FC professional soccer team, a member of Major League Soccer;
  • Representing Lawrence Investments, Larry Ellison’s personal investment company, in its bid for the acquisition of the Golden State Warriors;
  • Representing PPL EnergyPlus in the naming rights and sponsorship transaction pursuant to which PPL EnergyPlus became the primary sponsor of the new Major League Soccer (MLS) franchise Philadelphia Union and holder of the naming rights for PPL Park in Chester, Pennsylvania;
  • Representing Brooklyn Arena, LLC and the NJ Nets in connection with the Barclays Center Naming Rights transaction, the largest arena naming rights and team sponsorship transaction in the history of sports and entertainment;
  • Representing the Charlotte Bobcats in connection with the Time Warner Cable Arena naming rights and team sponsorship transaction and the related media rights agreement with Fox Sports;
  • Generally representing the Washington Wizards in the preparation and negotiation of various player, coaching, and front-office executive contracts, player trades, interpretation of the collective bargaining agreements, salary cap analysis, and related NBA and WNBA matters;
  • Generally representing Brooklyn Arena, LLC, and the NJ Nets in connection with the development of the Barclays Center, including founding partner agreements, sponsorships, suite and premium seat licensing, food and beverage agreement, ticketing, and miscellaneous arena-related matters;
  • Representing Washington Sports & Entertainment Limited Partnership in all aspects of the acquisition, development, and financing of the Verizon Center (formerly known as the MCI Center), the downtown Washington, DC arena, which serves as the home for the Washington Wizards, the Washington Mystics, the Washington Capitals, and the Georgetown Hoyas;
  • Representing Washington Sports & Entertainment Limited Partnership in connection with the sale of the Washington Capitals and a minority percentage of Washington Sports & Entertainment Limited Partnership;
  • Representing the Washington Wizards in connection with their appointment of Michael Jordan as president of the Wizards basketball operations and subsequently in connection with his transition from executive position to player;
  • Representing DC United in connection with player contracts, employment agreements, sponsorship agreements, and related matters; and
  • Representing Washington Sports & Entertainment Limited Partnership in connection with the sale of the WNBA franchise known as the Washington Mystics.

Representative Real Estate/Hospitality & Leisure/Corporate Transactions

  • Representing The Buccini/Pollin Group, Inc. a full-service real estate acquisition, development, and management company and its affiliates in the restructuring of over $300 million in loans from a major institutional lender;
  • Advising The Buccini/Pollin Group, Inc. in the recapitalization of a 10-hotel portfolio, the admission of a major joint venture/equity partner, and restructuring and refinancing of over $200 million of loans;
  • Negotiating the refinancing of the premiere office building in Wilmington, Delaware located at 500 Delaware Avenue with major lenders, including a senior lender and a mezzanine lender;
  • Representing a multinational real estate development company in connection with the sale of real property in Brooklyn;
  • Representing a start up venture in connection with the creation and operation of a high speed internet company;
  • Representing a multinational real estate development company in connection with the sale of commercial condominium units in Manhattan;
  • Representing the Buccini/Pollin Group, Inc. in the acquisition, development and debt and equity financing of a Westin Riverfront Hotel in Wilmington, Delaware;
  • Negotiating the refinancing of the Homewood Suites and Hilton Garden Inn in Arundel Mills, Maryland, with a senior loan and a Sharia-compliant mezzanine loan on behalf of The Buccini/Pollin Group, Inc.;
  • Advising The Buccini/Pollin Group, Inc. on the restructuring of a senior loan and a mezzanine loan secured by a 550,000 SF executive office campus in New Castle County, Delaware;
  • Representing Fannie Mae in connection with numerous leases and acquisitions of varying sizes throughout the U.S for property which is used by Fannie Mae for its operations;
  • Representing the world’s leading Internet service provider in the negotiation of e-commerce transactions in the areas of interactive marketing and advertising, programming and content, e-commerce technology, and online and offline brand promotion;
  • Representing Cafritz Interests and its affiliates for over 20 years in real estate and transactional matters, recently involving a bid and related bankruptcy proceedings for the purchase of a hotel in Rockville, Maryland, in conjunction with Section 363 of the Bankruptcy Code;
  • Advising Cafritz Interests and its affiliates on the acquisition and financing of the Chase Suites Hotel in Rockville Maryland; and
  • Working on behalf of Cafritz Interests in the refinancing of the River Inn, a 126-suite hotel located in Washington, DC.

Publications, Presentations, and Recognitions

Rich speaks extensively on many aspect of sports law. Several of his most recent speaking engagements include:

  • Serving as a speaker on "Business Transactions: Buying and Selling Sports Media and Properties" at the Sports Industry Networking and Career Conference on February 28, 2014;
  • Serving as a moderator at Bisnow’s 3rd Annual SoCal Hotel Investment Summit on December 19, 2013;
  • Appearing on Forbes Sports Money, which aired on the Yes Network, to discuss the IMG sale on December 4, 2013;
  • Appearing on Forbes Sports Money, which aired on the Yes Network, to discuss the Fantext IPO on December 4, 2013;
  • Appearing on Forbes Sports Money, which aired on the Yes Network, to discuss the value of NHL teams on November 25, 2013;
  • Serving as a panelist on "Legal Issues Affecting Players, Teams, Leagues and Facilities" at the 2013 Sports Management Conference on November 12, 2013;
  • Serving as a panelist on “Sponsorship Issues” on the Arent Fox/Gotham Media Sponsorship Panel at the offices of Arent Fox New York office on June 18, 2013;
  • Appearing on Forbes Sports Money, which aired on the Yes Network, to discuss NFL and MLB Stadium financing on June 4, 2013;
  • Serving as a panelist for the session “Current Legal Issues Facing Team General Counsels” at the Sports Lawyers Association 39th Annual Conference in Atlanta on May 17, 2013;
  • Serving as a speaker at Georgetown Entertainment & Media Alliance’s “Night with the Nats” event at Nationals Park on careers in the business of sports and media on April 12, 2013;
  • Appearing on CNN’s Situation Room to discuss the ongoing dispute regarding the use by the Washington Redskins of the name “Redskins” on March 7, 2013;
  • Appearing on Forbes SportsMoney, which aired on the Yes Network, to discuss critical components of the recently announced multi-billion dollar television deal between the Los Angeles Dodgers and Time Warner Cable on March 5, 2013;
  • Participating on a panel on “Sports Transactions” at the Sports Industry Networking and Career Conference at George Washington University on February 8, 2013;
  • Participating on a panel entitled “Media Rights in Professional Sports” at the Sixth Annual GEMALaw Sports & Entertainment Law Symposium at Georgetown University on February 8, 2013;
  • Serving as a faculty member for a new Executive Certificate course at Georgetown University’s McDonough School of Business, titled The Global Business of Sports where he delivered a lecture entitled: “Understanding the Big Show and Media Rights” on January 23, 2013;
  • Appearing on Forbes SportsMoney, which airs on the Yes Network, to discuss the impact technology is having on the sports industry on January 13, 2013;
  • Serving as the moderator for a panel on “How Deals are Getting Done” at Bisnow’s SoCal Hotel Investment Summit on December 13, 2012;
  • Serving as a panelist for the Arent Fox’s Forum on Sports and Media Rights on December 11, 2012;
  • Serving as the moderator for a panel on “Major Trends in Master Sports Facility Planning & Coordination” at ENR’s Sports Facilities of the 21st Century Conference on November 8, 2012;
  • Presenting the teleconference/webinar on Sports Media Rights Agreements for the American Bar Association on October 24, 2012;
  • Serving as a panelist for the “Introduction to Sports Law” session at the New York State Bar Association Conference on September 24, 2012;
  • Served as Moderator for Bisnow’s Washington Nationals Breakfast with Mike Rizzo, General Manager of Washington Nationals on September 20, 2012;
  • Appearing on Forbes SportsMoney, which airs on the Yes Network to discuss the financial and business implications of the proposed four team playoff for the Bowl Championship Series in college football in May 2012;
  • Appearing in a video interview with Forbes magazine’s Executive Editor Mike Ozanian to discuss the approved settlement between the Los Angeles Dodgers and Fox Sports and the impact of media rights on the sale of the Dodgers;
  • Serving as a panelist for the session “Professional Sports Team General Counsel, Legal Update” at the Sports Lawyers Association 38th Annual Conference in San Diego, California on May 11th, 2012;
  • Serving as a panelist for the session “Law, Contracts, Negotiations and Representation in Sports –– Sign on the Dotted Line” at the 9th Annual Sports Events Marketing Experience on March 31st, 2012 in Washington, DC;
  • Serving as a panelist for the session “Structuring Complex Sports Transactions” at Duke Law School’s 2nd Annual Sports and Entertainment Law Symposium on March 16, 2012;
  • Serving as a panelist for the session “Sports Contracts, Sponsorships & Negotiations” at the 2012 SINC Conference held at The George Washington University on February 10, 2012;
  • Presenting the teleconference/webinar “Sports and Entertainment Facility Agreements: Nuts and Bolts and War Stories” for the American Bar Association on December 7, 2011;
  • Serving as a panelist on a “General Counsel Panel” organized by the Georgetown Entertainment & Media Alliance at Georgetown University Law School on November 18, 2011;
  • Serving as the moderator for a panel at Bisnow’s NY Hotel Investment Summit at the Roosevelt Hotel in New York City on July 27, 2011;
  • Presenting the teleconference/webinar “The Anatomy of a Major League Club Acquisition” for the American Bar Association on June 28, 2011;
  • Serving as a panelist for the session “Structuring & Negotiating Complex Transactions in Professional Sports” at the Sports Lawyers Association 37th Annual Conference in Washington, DC in on May 20th, 2011;
  • Presenting a webinar on naming rights for the Association of Corporation Counsel titled “Quick Hit” on May 17, 2011;
  • Serving as a panelist on a “Sport Law” panel at the Sports Industry Networking and Career Conference on March 4, 2011 on The George Washington University campus;
  • Serving as a panelist at the Sports Lawyers Association’s 36th Annual Conference held at the J.W. Marriott Desert Ridge in Phoenix, May 20-22, 2010. Rich spoke on “Facilities 101: The Negotiation of Stadium and Arena Leases, Naming Rights and Concessionaire Agreements, and the Fundamentals of Facility Financing”;
  • Serving as a panelist for a webinar titled “Identification and Negotiation of Key Issues in Sport Sponsorships and Facility Naming Rights Transactions” on March 24, 2010;
  • Serving as a panelist at the Sports Lawyers Association’s 35th Annual Conference titled “Negotiating Sponsorship and Endorsement Agreements” held at the Hyatt Regency in Chicago, May 14-16, 2009;
  • Serving as a panelist at a discussion titled “The Sports Revenue Game: Negotiating Sports Sponsorship and Media Transactions” at the 34th Annual Sports Lawyers Association Conference held in San Francisco on May 15-17, 2008; and
  • Serving as a moderator in two panel discussions (“Negotiations in Sports and Entertainment” and “Urban Planning in Sports and Entertainment”) at the First Annual Sports and Entertainment Law Symposium at Georgetown University Law Center on March 27, 2008.

Rich is an adjunct professor at Stanford Law School and UC Berkeley School of Law, Boalt Hall, and was previously an adjunct professor at Georgetown University Law Center.