With each collection, Diane von Furstenberg fearlessly forges new paths for luxury fashion brands with her iconic company. In an interview with the New York Times, she said, "I am not a good CEO, but I have the passion and the force of a founder, and therefore I can make things happen. I can inspire people and motivate people." Her industry leadership combined with her strong business team has kept DVF at the forefront of fashion's future.
Fashion Law Videos
Fashion companies often provide uniforms and clothing allowances to their employees. If the company meets requirements set by the Internal Revenue Service, they can get tax favored treatment for those items. However, it can be difficult for fashion companies to meet those requirements.
Diane von Furstenberg’s commitment to empowering women is integral to the brand’s DNA. When Diane was interviewed by Steven Colbert last fall, “[he] asked her what she would make for women to wear to work everyday, her answer was simple but powerful: ‘Confidence.’”
Last fall, the New York Times reported, "With the rise of social media, many business owners have sought to control what their employees post on the various social networks." However, recent litigation proves that employers should tread carefully. The National Labor Relations Act gives every employee the right to engage in protected concerted activity, which includes complaints made from employees to other employees made on social media.
Worldwide e-commerce sales are anticipated to increase nearly 21% to $1.592 trillion in 2015. More fashion brands will consider omni-channelling to use technology to deliver their products across a variety of channels. These opportunities allow companies to grow, but also give rise to new legal hurdles.
This past summer, Lacoste launched a mobile app, Lacoste City Tennis, that is part matchmaker and part personal assistant. Users can find a hitting partner and an open court to play on. As Lacoste looks to the future, this strategic initiative reinforces the high-end lifestyle company's DNA as an iconic tennis brand.
According to the American Apparel & Footwear Association, 97.5 percent of apparel sold in the United States is made internationally, making it important for fashion brands to implement strategic decisions about how they handle US customs duties.
Earlier this month, Lacoste re-signed a deal to outfit the ATP World Tour staff at all pro tennis events through 2015, a partnership that is just one component of the high-end lifestyle brand’s strategic initiatives.
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