WTR Live: Brand Strategy Summit USA 2025

Marylee will join fellow innovators and decision-makers for the panel “Future-Ready: What Does AI Integration Mean for Your Team?” The conversation will explore approaches for harnessing artificial intelligence—from clearance and prosecution to enforcement and monetization—while embedding the rigorous governance structures necessary to safeguard consumer trust and comply with emerging regulatory frameworks. With decades of experience guiding multinational clients through complex IP, technology, and data-governance challenges, Marylee will offer first-hand insights.

Panel highlights will include:

• Using artificial intelligence to supercharge brand management, accelerate market entry, and identify enforcement priorities in real time.
• Crafting internal and external protocols that guarantee ethical, transparent, and rights-respecting AI deployment.
• Steering cross-functional teams through change management, ensuring that in-house and outside counsel and marketing professionals collaborate seamlessly when integrating AI tools.

The 2025 WTR Live: Brand Strategy Summit USA, taking place in New York on October 21–22, 2025, is a premier event designed to connect senior brand leaders, in-house specialists, and private practice professionals who are driving the future of the field. Hosted by the World Trademark Review (WTR), the summit offers two days of in-depth discussions, presentations, and networking opportunities. Participants will explore the latest trends and challenges in trademark law, brand protection, and digital innovation. The summit provides a unique forum for sharing best practices, learning from industry pioneers, and discovering actionable strategies.