ArentFox Schiff Advises on American Skating Entertainment Centers’ Strategic Partnership With Seidler Equity Partners

“As we continue to accelerate our growth initiatives, teaming up with Seidler Equity Partners marks a pivotal moment for ASEC,” said Shane Coppola, CEO of American Sports Entertainment Company. “SEP’s track record of long-term partnerships and commitment to fostering sustainable growth, while preserving our company’s culture, aligns perfectly with our vision of delivering best-in-class facilities and experiences to our customers, and equally important, growth opportunities for our over 1,200 employees.”

The transaction was completed on February 13, 2025.

The AFS team included Stephen Hanson, Mike Ragan, Diandra Molina, Emily Caylor, Olga Bogush, Brett Cooper, William R. Mitchell, Luna Samman, Andrew Sawula, Mamta Shah, and Jennifer Yelen.

From coast to coast, ArentFox Schiff boasts one of the country’s most experienced and diverse sports law practices. The group regularly advises leagues, teams, venues, operators, sponsors, and brands across all major professional and collegiate sports throughout the United States and internationally. The AFS team’s experience covers nearly every type of commercial transaction in the sports industry, including a rapidly expanding and preeminent focus in the development and implementation of initial naming rights and founding sponsorship programs, as well as the negotiation and finalization of key foundational operational agreements such as management agreements, ticketing agreements, food and beverage agreements, pouring rights agreements, and more.

The Sports group has key experience beyond the more traditional practice areas in burgeoning new sectors of the sports industry, such as the interplay with private equity, fantasy sports, gaming, e-sports, and blockchain and artificial intelligence applications. The Sports group also represents some of the most well-known athletes, agencies, and artists, as well as advertising agencies and startup companies, on a broad array of sports-related engagements.