ArentFox Schiff Advises GAME 7 on Historic Jersey Patch Sponsorship With New York Rangers
ArentFox Schiff recently advised GAME 7, a multi-platform sports and entertainment brand co-founded by New York Rangers legend and NHL Hall of Fame inductee Mark Messier, in a historic jersey patch sponsorship transaction with Madison Square Garden Sports Corp. that will result in GAME 7’s logo being prominently featured on all home and away Rangers game jerseys for a multi-year term of the agreement.
The deal marks the first time the Rangers have had a jersey patch partner since the NHL began to allow teams to wear sponsor patches for the 2022-23 season. GAME 7’s activation will also coincide with and be prominently featured as part of the Rangers’ Centennial celebration during the 2025-26 NHL season, which commemorates the team’s storied 100-year history.
The AFS team was led by Sports Industry Group Co-Leader Rich Brand and partner Zak Welsh, and also included partners Luna Samman, Reed Freeman, and Erica Roque.
This transaction adds to AFS’ extensive experience advising on high-profile jersey patch sponsorships across the major professional sports leagues, including the NHL, MLB, NBA, MLS, NWSL, and USL, representing both teams and sponsors.
From coast to coast, ArentFox Schiff boasts one of the country’s most experienced and diverse sports law practices. The Sports group regularly advises leagues, teams, venues, operators, sponsors, and brands across all major professional and collegiate sports throughout the United States and internationally. The Sports group’s experience covers nearly every type of commercial transaction in the sports industry, including a rapidly expanding and preeminent focus in the development and implementation of initial naming rights and founding sponsorship programs, as well as the negotiation and finalization of key foundational operational agreements such as management agreements, ticketing agreements, food and beverage agreements, pouring rights agreements, and more.
The Sports group has key experience beyond the more traditional practice areas in burgeoning new sectors of the sports industry, such as fantasy sports, gaming, e-sports, blockchain, and artificial intelligence applications. The Sports group also represents some of the most well-known athletes, agencies, and artists, as well as advertising agencies and startup companies, on a broad array of sports-related engagements.
See media coverage of the transaction below:
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Courtney Thompson, Marketing Communications Manager
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