Insights on Affiliates & Influencer Management

In 2025, the retail and fashion industries are bracing for a transformative year, heavily influenced by the policies of the new Trump Administration. These policies promise rapid and significant changes, particularly in areas such as trade, tariffs, and immigration, which will profoundly affect global supply chains and labor dynamics.

In an era in which fake reviews run rampant and artificial intelligence (AI) can craft countless deceivingly realistic product reviews with minimal effort, the Federal Trade Commission (FTC) has taken a bold step forward for truth in advertising.

The $5 billion influencer industry is booming with an endless stream of fresh, aesthetically pleasing, and seemingly authentic figures.

The Federal Trade Commission (FTC) this month issued new guidance on the use of social media influencers in marketing campaigns.

Calling all #influencers: that promotional post may attract more attention than you bargained for with your brand if you fail to use required disclosures.

The Federal Trade Commission recently sent more than 90 letters to celebrities, athletes, and other influencers reminding them that brand endorsements made in social media posts must comply with the FTC’s Endorsement Guides.

The FTC final order against a video game marketing company highlights that advertising partners must monitor influencer disclosures and performance.

The Federal Trade Commission recently issued its long-anticipated guidance on native advertising.

The Federal Trade Commission (FTC) continues to pursue companies for failing to disclose material connections in endorsements.

FTC recently brought its first case under the 2010 Restore Online Shoppers’ Confidence Act that prohibits online sellers from charging consumers in an Internet transaction unless the seller has clearly disclosed all material terms of the transaction and obtained consumers’ express informed consent.

Santa’s not the only one who is making a list this holiday season: the FTC is keeping a close watch on online retailers and is warning that misbehaving retailers will be getting lumps of coal in the form of FTC enforcement actions.