Insights on General Strategic Advice

In a ceremony hosted on March 15, 2018 in New York City, Arent Fox LLP was named Managing Intellectual Property’s Trademark Prosecution Firm of the Year for the Northeast region.

The Trademark Trial and Appeals Board recently refused registration of a mark incorporating an image of a puppy due to a prior registration of a mark consisting of an image of a puppy with its paw on a roll of toilet paper. Both marks were in connection with toilet paper.

Arent Fox LLP’s Trademark practice has been recognized as one of the best in the country by World Trademark Review.

In a non-precedential ruling, the Trademark Trial and Appeal Board (TTAB or Board) held that the mark 100 PERCENT WINE for wine is likely to be confused with CENTO PER CENTO for wine in light of a likelihood of confusion analysis which included applying the doctrine of foreign equivalents.

Arent Fox LLP’s Trademark practice has been recognized as one of the best in the country by World Trademark Review.

Clients often ask whether—and, if so, when—they must use the ® and ™ symbols, or other forms of attribution, when using another company’s trademarks.