Matthew Mills practices in the areas of advertising and marketing, consumer finance, e-commerce, data security and privacy, and intellectual property with particular experience in media and entertainment, financial services, fashion, and consumer products.
Matthew’s advertising and marketing experience includes reviewing advertisements, advising on unfair and deceptive trade practices and issues relating to the Federal Trade Commission regulations and guidelines, as well as state and other regulatory laws. Matthew has experience reviewing advertisements in all print and online media including television, radio, print, and internet, including banner, mobile, and keyword advertising. Matthew has particular experience related to advertising compliance on social media sites such as Twitter, Facebook, Tumblr, and YouTube.
Matthew additionally works with clients to develop, review, and implement all aspects of promotions, including contests and sweepstakes. This work includes the drafting of contest rules and guidelines as well as the development and review of electronic and traditional advertising materials.
Matthew counsels clients on wide variety of issues regarding developments in and compliance with laws regarding Internet and e-commerce, including payment system and consumer financial regulatory compliance. Matthew also advises clients on compliance with laws and regulations related to credit cards, debit cards, stored value cards, and electronic payments and transfers. Matthew also works with clients to develop e-commerce structures for consumers, including electronic contracts, electronic disclosures, and electronic signatures.
Matthew regularly works with clients to ensure compliance with financial privacy, privacy, and data security laws and regulations. Matthew also works with clients on the drafting and implementation of their privacy policies to ensure compliance with international, federal and state regulatory laws and guidelines.
As part of the Intellectual Property Group, Matthew works on a wide range of intellectual property matters, including trademark, copyright, right of publicity, counterfeiting, and domain name disputes. Matthew regularly assists clients with selecting, clearing, registering, and enforcing trademarks both domestically and abroad. Matthew also manages the international intellectual property clearance and enforcement for the consumer products division of a global entertainment company.
While in law school, Matthew served as a Sparer Fellow at the Center for Lesbian and Gay Civil Rights in Philadelphia, Pennsylvania, as well as a lecturer for the Prisoners’ Rights Clinic at the University of Pennsylvania Law School.
Publications, Presentations and Recognitions
Matthew presented a speech titled “Legal Issues Affecting Multi-Level Marketing” at the Herbalife Global Legal Summit in Los Angeles in June 2012.
Matthew wrote “Discrimination Based on Sexual Orientation” for theEncyclopedia of American Civil Rights and Liberties; 2006 (Vol. 1), edited by Otis H. Stephens, John M. Scheb and Kara E. Stooksbury.
While in law school, Matthew was an articles editor for the University of Pennsylvania Journal of Constitutional Law.
Life Beyond the Law
Matthew is an aspiring gourmet chef, a reader of books concerning medieval history, and a supporter of the University of Tennessee football and basketball teams.