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Sarah L. Bruno

Partner
San Francisco, CA
Sarah Bruno, Partner at Arent Fox LLP

Sarah L. Bruno

Partner
San Francisco, CA

Sarah Bruno practices in the areas of intellectual property, advertising and marketing, e-commerce, privacy, and promotions.

Client Work

Sarah’s advertising and marketing experience includes reviewing advertisements and claims, advising on unfair and deceptive trade practices, and counseling clients on compliance issues relating to the Federal Trade Commission and the National Advertising Division (NAD) of the Better Business Bureau, as well as state and other regulatory laws. In this capacity, Sarah has advised companies on print advertisements, product placement and media agreements, clearing television commercials, endorsements, credit card processing requirements, and challenging and defending advertisements at NAD.

Sarah also assists clients in developing, implementing, and administering all aspects of promotions, including auctions, contests, and sweepstakes. She drafts promotion rules to protect clients’ interests and reviews advertisements such as direct mail, websites, and banner advertisements related to the promotion. Sarah is also a member of the Promotion Marketing Association, Inc., and has attended numerous conferences related to advertising, promotions, and incentive programs.

As part of the Intellectual Property group, Sarah has a great deal of experience in policing and enforcing client’s trademarks, copyrights, and publicity rights. Sarah manages the intellectual property enforcement and outreach for several trade associations, including the Motor & Equipment Manufacturers Association (MEMA) and the International Association of Amusement Parks & Attractions (IAAPA). Her work in this area involves conducting educational seminars, counseling members on intellectual property, as well assisting members with the enforcement of their rights at trade shows around the world. Sarah is also one of the primary attorneys responsible for protecting the name, persona, and trademark rights of Dr. Albert Einstein on a global level. As part of this work, Sarah has been involved in international and domestic litigation and settlement negotiations, domain acquisition, and retrieval and TTAB disputes.
    Finally, Sarah also counsels in all areas of data security and privacy, including advising corporations on the internal and external privacy protocols to ensure compliance with local laws, as well as the applicable US laws. Sarah routinely evaluates and advises on the applicable state requirements related to data privacy and security, as well as the precedent promulgated and enforced by the Federal Trade Commission and State Attorneys General.

Sarah represents a variety of clients, from Fortune 500 companies to smaller businesses that are just getting started. Some of Sarah’s more well-known clients are Mars Incorporated, Lacoste, Diesel, Google, Fender, Hulu, LG Electronics, American Express, MEMA, IAAPA, Corbis Corporation, Discovery Communications, and Sony Computer Entertainment.

Bar & Court Admissions

District of Columbia Bar
    Maryland Bar

Education

American University, JD, 2003
    Pennsylvania State University, BS, 1998