AFS Advises Matthew Berry’s Fantasy Life in $7 Million Funding Round

ArentFox Schiff advised Fantasy Life, the award-winning fantasy sports and gaming company, founded by Matthew Berry, the legendary fantasy football personality featured on NBC Sports’ Football Night in America, and the official fantasy tools partner of NBC Sports, in a $7 million seed funding round.

Spearheaded by LRMR Ventures, the investment company of NBA star LeBron James and Maverick Carter, and SC Holdings, led by Jason Stein, the funding round included, among others:

  • Eberg Capital LLC, a private equity firm founded by Roger Ehrenberg, co-owner of the Miami Marlins and Alpine Formula One Racing.

  • Bolt Ventures, the family office of David Blitzer, co-founder of Harris Blitzer Sports & Entertainment and owner of stakes in teams across all five major North American sports leagues, as well as several international soccer clubs.

  • Gerry Cardinale, Founder and Managing Partner of RedBird Capital.

  • Jeff Shell, Partner and Chairman of Sports and Entertainment, RedBird Capital Partners.

  • Chad Hurley, Co-Founder of YouTube.

  • Wasserman Ventures, the investment arm of global sports, music, entertainment, and culture company Wasserman.

  • Tony Khan, Owner of the Jacksonville Jaguars, Fulham Football Club, All Elite Wrestling, and TruMedia Networks.

  • SUM Ventures, founded by Garrett Gilbertson, includes NFL star George Kittle and retired Eagles Super Bowl Champion Brent Celek.

  • John Legend, Emmy, Grammy, Oscar, and Tony (EGOT) Award-winning artist.

  • Larry Fitzgerald Jr., Co-Founder of Trenches Capital and former NFL wide receiver.

  • Donald Mustard, Co-Creator of Fortnite and former Chief Creative Officer at Epic Games.

The round will support the launch of Fantasy Life’s new platform, FantasyHQ, and bolster support for Guillotine Leagues, which was acquired by Fantasy Life last year. This will fuel the creation of a new fantasy sports ecosystem featuring improved technology, expanded tools, new content offerings, and a mobile-first experience designed for scale.

The AFS team was led by Partners Glenn Colton and Justin Goldberg and included Steven Sung Soo Yoon and Frank Nguyen.

Read additional media about the deal.

Fantasy Life Press Release

Sports Business Journal

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