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Insights on Advertising & Promotions

284 total results. Page 10 of 12.

The Fine Print
Are You Behaving? Targeted Advertising Enforcement Ramping Up
November 3, 2014
Anthony V. Lupo

The Better Business Bureau’s Online Interest-Based Advertising Accountability Program (Accountability Program) recently challenged Best Buy, Yelp, Answers Corp., Buzzfeed Inc., and Go.com over the companies’ failure to provide adequate notice regarding the fact that information was collected from th

The Fine Print
Mailin’ It In: The FTC Gives the Mail Order Rule a Makeover
September 30, 2014
Anthony V. Lupo, Matthew R. Mills, Dan Jasnow

The Federal Trade Commission (FTC) recently announced changes to the “Mail or Telephone Order Merchandise” Rule, or the Mail Order Rule, aimed at updating the Rule for the 21st century and easing the costs of compliance.

The Fine Print
California Class Actions? Bass Pro Finds It’s Like Shootin’ Fish in a Barrel
September 29, 2014
Anthony V. Lupo, Matthew R. Mills, Dan Jasnow

The outdoor sporting goods company Bass Pro recently agreed to pay $6 million to settle claims that it violated California privacy laws.

The Fine Print
FTC Lends Support to Federal Geolocation Data Bill
September 25, 2014
Dan Jasnow

In testimony before the US Senate Judiciary Committee earlier this summer, the Federal Trade Commission (FTC) lent its support to federal legislation that would require businesses to obtain “affirmative express consent” from consumers before collecting geolocation data from mobile devices.

The Fine Print
FTC Springs into Action Against National Advertisers
September 24, 2014
Anthony V. Lupo, Matthew R. Mills

The Federal Trade Commission (FTC) announced on September 23, 2014 that it recently completed a nationwide advertising review that resulted in warning letters to more than 60 advertisers.

The Fine Print
You’re Not Gonna Like This! Facebook Limits Advertisers’ Options for Boosting Likes
September 19, 2014
Anthony V. Lupo, Matthew R. Mills, Dan Jasnow

Thanks to a recently announced change to Facebook’s “Platform Policy,” it will soon become more difficult for companies to get consumers to “like” their Facebook page as part of a promotional campaign. The change will take effect on November 5, 2014.

The Fine Print
How the Cookie Crumbles: Cookie Enforcement Sweeps Begin in EU
September 16, 2014
Anthony V. Lupo

European Data Protection Authorities (DPAs) — the entities responsible for enforcing the European Union (EU) Data Directive and the EU Cookie Directive — are taking part in what is being referred to as “Cookie Sweep Day.”

Fashion Counsel
At Outlets, Consumers Say Deals are Too Good to Be True
September 12, 2014
Anthony V. Lupo, Dan Jasnow

A flurry of recent class action lawsuits is forcing clothing retailers to rethink their marketing tactics for outlet stores.

Fashion Counsel
We’re Not Getting Any Younger: L’Oréal Settles FTC Charges Over Deceptive Anti-Aging Claims
September 9, 2014
Anthony V. Lupo

FTC settled with L’Oréal USA Inc. over charges that the company made deceptive claims regarding the benefits of two of its products.

The Fine Print
Washington State Attorney General Addresses Consumer Protection in the Age of Crowdfunding
August 28, 2014
Anthony V. Lupo, Dan Jasnow

A recent lawsuit in Washington State suggests that so-called “crowdfunded” fundraising campaigns could be in for greater scrutiny from consumer protection regulators.

The Fine Print
High Profile Data Breaches Spur Legislative Action on Cyber Security
August 19, 2014
Anthony V. Lupo, Matthew R. Mills, Dan Jasnow

After a spate of high-profile data security breaches, many are asking what can be done to prevent such security lapses and who should be held responsible.

Press Release
The Best Lawyers in America 2015 Recognizes 35 Arent Fox Attorneys
August 18, 2014

Washington, DC

The Fine Print
Including Canada? Make Sure Your E-Mail Policies Cover Canada’s Newest Spam Law
August 13, 2014
Anthony V. Lupo, Matthew R. Mills

One of the world’s most consumer protective spam laws recently went into effect in Canada on July 1, 2014.

The Fine Print
Hands Off! Pending Fight Over Abandoned Gift Cards Heats Up
August 11, 2014
Anthony V. Lupo, Matthew R. Mills

Delaware law expressly includes gift cards in its abandoned property law.

The Fine Print
FTC Chooses Not to Update Negative Option Rule
August 7, 2014

As part of the Federal Trade Commission’s (FTC) regular rule and guidelines review process, it recently reviewed the rule governing the “Use of Prenotification Negative Option Plans” (Negative Option Rule).

The Fine Print
Macy’s and Foot Locker Sued for Improper Collection of Customer Data
August 7, 2014
Anthony V. Lupo

In 2014, Macy’s and Foot Locker became the latest retailers to be forced to defend allegations that they illegally collect personal information from shoppers.

The Fine Print
Ninth Circuit Affirms Dismissal of Suit Against Redbox for ZIP Code Collection Practices
July 18, 2014
Anthony V. Lupo

The Ninth Circuit has affirmed the dismissal of a putative class action against Redbox, holding that its ZIP code collection practices fall within an exception to California’s Song-Beverly Credit Card Act of 1971 (Song-Beverly Act).

Alerts
Fight On, Fight On? USPTO Cancels Six WASHINGTON REDSKINS Trademarks
June 18, 2014
Richard L. Brand, Anthony V. Lupo, Amy (Salomon) McFarland

TTAB cancelled six Washington Redskins registrations after finding they violated Section 2(a) of the Federal Lanham Act.

Alerts
‘To Pomegranate or Not to Pomegranate…’
June 18, 2014
Karen Ellis Carr

In an 8-0 decision, the US Supreme Court ruled last week that a private party may bring a Lanham Act claim challenging a food label regulated by the Federal Food Drug and Cosmetic Act (FDCA).

Fashion Counsel
Being Labeled: FTC Amends Wool Products Labeling Rules
June 12, 2014
Anthony V. Lupo

FTC approved changes to Wool Rules for greater manufacturer and seller flexibility and in order to align with standards and textile labeling regulations.

The Fine Print
Major Retailers Sued for Point of Sale Devices Inaccessible to the Blind
June 5, 2014
Anthony V. Lupo

Major retailers are being sued for violating the Americans with Disabilities Act by failing to provide point of sale devices that are accessible to the blind.

The Fine Print
Urban Outfitters Faces Another Lawsuit for Collecting Customer ZIP Codes
May 20, 2014
Anthony V. Lupo

Urban Outfitters is facing another lawsuit over collecting customers’ ZIP codes in connection with credit card purchases at its retail locations.

The Fine Print
Poor Mobile App Security Draws FTC’s Attention
May 14, 2014
Anthony V. Lupo, Matthew R. Mills, Dan Jasnow

The Federal Trade Commission (FTC) recently charged two companies — Fandango, LLC, and Credit Karma, Inc. — with violating the FTC Act by misrepresenting the security of their mobile apps and failing to securely transmit sensitive personal information over the Internet.

Alerts
FTC Warns Cole Haan Over Pinterest Contest
April 17, 2014
Anthony V. Lupo, Dan Jasnow

The Federal Trade Commission alleged that a 2014 promotional contest on Pinterest violated Section 5 of the FTC Act.

Fashion Counsel
Do Clothing Manufacturers Need to Rethink Marketing Tactics for Outlets?
March 11, 2014
Anthony V. Lupo

Four members of Congress recently asked the Federal Trade Commission to launch a federal investigation into the marketing practices conducted by outlet stores.

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